Points-based incentive programs are widely used across various industries to drive customer loyalty, increase engagement, and influence behavior. It’s no wonder the basic behavioral science is increasingly applied in the corporate wellness context, with points-based programs aiming to boost employee wellbeing, retention, and productivity. However, many such programs fail to deliver the desired results. Why? Because they often overlook key elements that make them effective. Let’s explore why points-based programs sometimes fall short and, more importantly, how they can be structured to succeed—especially when applied to employee wellbeing and recognition.
Why Points-Based Programs Fail
1. Unappealing and Overpriced Rewards Rewards are the core incentive of points-based programs. When the rewards are generic, unappealing, or overpriced, employees lose interest. It’s essential that the rewards feel like a meaningful and valuable return on effort, motivating employees to stay engaged and participate actively.
2. Weak Mobile Experience In today’s mobile-first world, employees expect seamless access to programs through their devices. Many points-based programs suffer from poorly designed mobile apps that are cumbersome to use. Without an intuitive and responsive mobile experience, engagement plummets, as employees become frustrated with the inconvenience.
3. Lack of Communication and Awareness Even the most well-designed points programs can fail if employees aren’t aware of how they work or what they can achieve. Clear, consistent communication is key to ensuring that employees understand the program and feel motivated to participate.
4. Lack of Leadership Buy-In For any program to thrive, leadership support is crucial. When leaders actively promote and participate in points-based programs, it sends a strong message that these initiatives are integral to the company’s culture. Without this support, employees may view the program as just another fleeting HR initiative.
5. Limited Participation Programs that only reward top performers or lack individualized solutions, can alienate the majority of the workforce. A successful points-based program should be inclusive, offering opportunities for all employees to engage and earn recognition, thereby fostering a more cohesive and motivated team.
Why Points-Based Programs Can Succeed
Despite the challenges, points-based programs can be highly effective when designed with the right principles in mind. Here’s how to ensure your program thrives:
1. Meaningful Rewards Successful programs offer a wide variety of rewards that resonate with employees, from tangible gifts to experiences that align with their interests and values. It’s also wise to include reward options that promote physical health, mental health, or opportunities for career development.
2. Seamless Mobile Integration A user-friendly mobile app is non-negotiable. Employees should be able to track their progress, redeem rewards, and receive recognition in real-time, all from their mobile devices. This accessibility boosts engagement and ensures the program is a constant presence in their daily lives.
3. Continuous Engagement Effective communication strategies ensure that employees are consistently aware of their progress and the benefits of participation. Regular updates, reminders, and celebratory messages help keep the program top of mind and encourage ongoing involvement.
4. Broad and Inclusive Participation The best programs provide multiple avenues for earning points, ensuring that all employees, regardless of their role or performance level, have opportunities to participate. This inclusivity helps build a positive company culture where everyone feels valued and recognized.
5. Alignment with Company Goals For a points-based program to drive real impact, it must be closely aligned with the company’s larger goals and the personal development of its employees. Whether it’s improving workplace safety, boosting wellness, or enhancing employee recognition, the program should reinforce the organization’s mission and contribute to long-term success.
The Bottom Line
When implemented thoughtfully and deliberately, points-based programs can be a powerful tool for fostering a culture of recognition, improving employee wellness, and driving meaningful behavior change. At GoPivot, we’ve crafted a model that addresses common pitfalls, ensuring that our programs deliver meaningful rewards, sustained engagement, and measurable results. If you’re ready to transform your workforce with a points-based program that truly works, we’re here to help.
