As May concludes, Mental Health Awareness Month 2025 has once again underscored the vital role employers play in supporting the emotional well-being of their workforce. Across the corporate wellness landscape, this year’s theme—“Turn Awareness into Action”—challenged organizations not just to raise awareness, but to create tangible, lasting impact in how mental health is prioritized on the job.

To understand how leading companies approached the month, we examined the most prominent names in the B2B corporate wellness space. From curated toolkits and workforce reports to national conferences, top vendors made mental health visibility a priority in May 2025. While only a few released full public rundowns of their initiatives, the direction of the industry is clear: mental wellness is a year-round, enterprise-wide commitment.

What the Top B2B Wellness Companies Are Known For

The following companies continue to lead in employee wellness, each offering programs designed to address both mental and physical health—often through digital platforms, coaching, and incentive-based engagement.

• Wellable: Offers a highly customizable wellness platform that incorporates eight dimensions of well-being, backed by analytics and exceptional client support.
• Tango: Specializes in employee recognition and rewards, providing scalable solutions for real-time appreciation, point tracking, and motivation.
• Headspace: A leader in guided meditation and mindfulness, widely used in corporate wellness programs with employee access to evidence-based mental health tools.
• Aduro: Blends digital resources with professional coaching to deliver science-backed programming tailored to individual health and wellness goals.
• IncentFit: Focuses on rewarding healthy behaviors, like exercise and mindfulness, using wearables and mobile check-ins to engage employees.
• Lyra Health: Provides direct access to mental health professionals, coaches, and psychiatrists through a digital platform built for large-scale organizations.
• Modern Health: Integrates digital self-care tools with licensed therapists and personalized prevention strategies to support holistic well-being.
• Unmind: Delivers clinically informed mental health tools, including self-paced programs on sleep, stress, and emotional regulation.
• Vitality: Uses behavioral economics and gamified tools to incentivize wellness engagement and reduce healthcare costs.
• WebMD Health Services: Offers population-wide programs in health coaching, chronic condition management, and incentives that drive employee participation.

Mental Health Awareness Month Activities in 2025

While most providers have not yet released detailed post-campaign summaries, two companies stood out with clearly defined initiatives:

Headspace

Headspace created a toolkit for HR leaders that included:

• The 2025 Workforce State of Mind Report, outlining the top trends in employee mental health.
• Suggested messages for internal communications and newsletters.
• Digital signage templates to display throughout the office or virtually.
• Temporary access to select Headspace meditation content for employees.

This annual package allowed companies to distribute relevant, professionally designed content during May to help normalize mindfulness and self-care.

Lyra Health

Lyra Health hosted Breakthrough 2025, a two-day conference held May 13–14 in Lake Tahoe, aimed at HR and benefits leaders. The event focused on reshaping the future of workforce mental health, covering topics like global well-being strategy, access equity, and the integration of clinical care with proactive wellness. It aligned closely with Mental Health Awareness Month by promoting cross-sector collaboration and innovation.

How GoPivot Turned Awareness Into Daily Action

While many companies emphasized access to digital content or events during the month, GoPivot distinguished itself by focusing on something more difficult—and more important: daily behavior change.

GoPivot’s model uses incentives, peer engagement, and team-based wellness challenges to create a culture of mental wellness that’s integrated into everyday work. Rather than treating Mental Health Awareness Month as a standalone campaign, GoPivot treats it as an opportunity to deepen participation and long-term engagement.

What sets GoPivot apart is its commitment to action over awareness, delivering results through:

• Recognition systems that reinforce wellness behaviors and support psychological safety.
• Wellness challenges that help employees prioritize stress reduction, mindfulness, and sleep quality.
• Manager training and leadership modeling that makes wellness feel lived-in, not performative.
• Behavior-based rewards that incentivize participation in activities proven to reduce burnout and improve emotional health.

To lead by example, GoPivot also published a dedicated Mental Health Awareness Month article series, providing practical strategies for employers to embed mental wellness into their operations. These articles explore:

• Rewarding Self-Care in the Workplace
• The Mental Health Benefits of Employee Appreciation
• Building Supportive Communities Through Wellness Programs
• The Mental Health Impact of Safety Culture
• Going Beyond Awareness in Workplace Mental Health
• The Role of Managers in Mental Wellness

This series is designed to help HR leaders take meaningful action—from structuring incentives to leading with empathy—and positions GoPivot not just as a wellness provider, but as a wellness partner.

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